15 Years of SWISS GIFT SELECTION: An Immersion into the Business Gift of Tomorrow
On June 22, SWISS GIFT SELECTION SA celebrated its 15th anniversary at the École hôtelière de Lausanne (EHL), a symbolic location for its founder Hervé Badan, who studied there before embarking on his professional career and then his entrepreneurial adventure.
To mark this anniversary, the company brought together its clients, partners, suppliers, artisans, and friends for a unique event, designed as a true immersion into the world of corporate gifts. More than just a celebration, this day aimed to reveal the inner workings of SWISS GIFT SELECTION SA, its values, and its vision for the gift of tomorrow.
Through inspiring discussions, meetings with Swiss artisans and producers, gourmet discoveries, reflections on emerging trends, and participatory workshops, guests were immersed in what has been the company's DNA for fifteen years: craftsmanship, Swiss heritage, sustainability, social work, service excellence, and the creation of meaningful gifts.
Relive the event in pictures here!
When the gift becomes a true experience
The morning opened with a fascinating exchange between Hervé Badan and Christophe Laurent, ambassador of EHL values and specialist in the art of hospitality and service codes around the world. Throughout the discussion, one question served as a common thread: "What will the corporate gift of tomorrow look like?"
By combining their respective experiences, the two speakers explored the profound changes in the sector. On one hand, Hervé Badan shared fifteen years of observing the corporate gift market, the evolution of corporate expectations, and the new trends shaping his clients' projects today. On the other hand, Christophe Laurent provided an original perspective from the world of hospitality, emphasizing how the notions of attention, consideration, and experience remain universal, regardless of culture.
The discussions addressed many questions: how to offer a memorable gift in a world saturated with stimuli? Why is experience gradually taking precedence over the object? What role do sustainability, local craftsmanship, and new food trends play today?
Christophe Laurent particularly recalled that the most beautiful memories are not always linked to the value of an object, but to the emotion felt at the moment it is given. A reflection that echoed the conviction always championed by SWISS GIFT SELECTION SA: a successful gift is first and foremost an experience and a sincere gesture, capable of conveying values, telling a story, and creating a lasting emotion.
Relive the event in pictures here!
The major trends in tomorrow's gifts
The exchanges between Hervé Badan and Christophe Laurent also highlighted an essential point: the emerging trends in corporate gifts are increasingly aligning with the codes of hospitality. Personalization, attention to detail, lived experience, and authenticity are now as important as the gift itself.
Hervé Badan shared his vision of the trends currently transforming the corporate gift market. Among the most striking developments are the search for increasingly authentic and local products, the growing importance of sustainability, the return of craftsmanship and savoir-faire, as well as the growing appeal for experiences to live rather than objects to accumulate.
New food trends and natural beverages were also discussed, as was the growing desire of companies to offer gifts that reflect their values and tell a coherent story.
From tomorrow's gift to its realization: immersion in the SWISS GIFT SELECTION SA ecosystem
After a morning dedicated to the major evolutions of corporate gifting, guests were invited to move from theory to practice, with the aim of concretely experiencing what lies behind every project imagined by SWISS GIFT SELECTION SA.
Producers, artisans, food trend experts, partners committed to sustainability, and representatives of social institutions were gathered to share their vision, their know-how, and their passion. Through tastings, discussions, and demonstrations, participants discovered the many facets that make up a modern corporate gift today: authenticity, quality, social impact, sensory experience, and local roots.
This immersion highlighted the unique and 100% Swiss ecosystem that SWISS GIFT SELECTION SA has built over the years, by surrounding itself with partners who share the same quality requirements and values.
Compose your own gift: the SWISS GIFT SELECTION SA experience
One of the highlights of the day was undoubtedly the "Market of Flavors and Workshop of Values", allowing guests to compose their own gift box. By freely selecting local products, artisanal objects, and packaging, everyone was able to step into the shoes of a gift creator for a few moments. A fun, gourmet, and inspiring experience that helped to understand the importance of product choice, personalization, and the overall coherence of a gift project.
Participants thus left with their own creation, but also with a better understanding of the work carried out daily by the SWISS GIFT SELECTION SA teams.
Values embodied at every step
Beyond the products presented, this day also highlighted the values that have accompanied every project since the company's creation.
Thank you to our clients, partners, suppliers, artisans, social institutions, friends, and employees for their trust, loyalty, and presence by our side. These first 15 years would not have been possible without you!
Relive the event in pictures here!
