SWISS GIFT SELECTION celebrates its 15th anniversary and announces a fruitful 2025 with 50,000 corporate gifts sold
At the beginning of this year, SWISS GIFT SELECTION SA is reaching a new milestone: the company specializing in 100% Swiss business gifts is celebrating its 15th anniversary. In addition, the company closed its 2025 year with over 50,000 gifts produced. A performance that confirms the vitality of the business gift sector, provided its codes are reinvented.
In a cautious economic climate, companies continue to give, but differently. The business gift is evolving by becoming more targeted, sustainable, and meaningful. It adapts to new market expectations, which show increased demand for traceability, quality, and personalization.
The appeal of sensory and local experiences is growing strongly, with the aim of creating even stronger connections between colleagues, clients, and partners in an increasingly hybrid professional world.
15 years of Swiss commitment
Since 2011, SWISS GIFT SELECTION SA has championed a unique approach in Switzerland: gift boxes entirely designed, assembled, and personalized in the country, in partnership with over 350 Swiss artisans and producers and with sheltered workshops located in the cantons of Vaud and Fribourg. This model, combining quality, proximity, and social impact, has attracted hundreds of companies looking to give differently, with fairness and authenticity.
“15 years ago, the Swiss Made business gift was a Swiss army knife, a box of chocolates, a bottle of wine, or a gourmet basket. From our entry into this market in 2011, we distinguished ourselves by a high-end service, personalized packaging, custom content that tells a story, all made in Switzerland by people with disabilities. We responded to a concrete demand from companies seeking meaning in this approach,” comments Hervé Badan, founder and director of SWISS GIFT SELECTION SA.
An agile and responsive company
Keeping abreast of trends, SWISS GIFT SELECTION SA strives to remain agile: new tools, continuous monitoring, co-creation of products with its artisan partners, adaptation of formats to various budgets, exploration of new markets like German-speaking Switzerland – these are all levers that will support the company's growth in 2026.
“Today and for the future, the business gift is and will continue to be a powerful vehicle for strong messages. By supporting HR and marketing-sales strategies, it must continue to surprise and build connections between the company and its employees, clients, and partners,” added Hervé Badan, founder and director of SWISS GIFT SELECTION SA.
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