A record year 2024 for SWISS GIFT SELECTION SA
SWISS GIFT SELECTION SA , a company specializing in 100% Swiss gift boxes for businesses, closed an exceptional 2024 by exceeding the 50,000 gift sales mark for the first time. These figures mark a remarkable increase compared to 2023, when 30,000 gifts were sold.
A success driven by strong values
In 2024, trends confirmed the growing importance of gifts for employees, representing two-thirds of orders , compared to one-third for customers. Companies are seeking to maintain the link with their teams in a context where remote working and new work dynamics are redefining professional relationships. “ We are very pleased with this success and to note that it is increasingly important for companies to maintain the link with their employees and customers. Whether offered at Christmas, for an anniversary or a birthday during the year, a gift represents a powerful tool to value and thank employees ,” explains Hervé Badan, founder and director of SWISS GIFT SELECTION SA.
Emphasis on personalization
While food boxes represent the majority of gifts, personalization and experience remain crucial. Beyond offering quality local products, boxes can include, for example, games, candles, or even a baking kit to create moments to share with family or loved ones. SWISS GIFT SELECTION SA offers tailor-made gift boxes, working hand in hand with its customers months in advance to create complete sensory experiences . " Of the 50,000 gifts sold this year, 95% were personalized. To create the perfect gift, every detail counts, from smell to taste, sight, and even sound, with ideas like a Christmas playlist associated with gifts ," adds the entrepreneur.
A local and eco-responsible commitment
The success of SWISS GIFT SELECTION SA is based primarily on solid values. All products are 100% Swiss , packaged by sheltered workshops , in eco-responsible packaging. The company collaborates with a network of more than 350 artisans and producers, created in more than 14 years of experience, thus promoting the circular and sustainable economy. This year, the "Solidarity Christmas Tree" initiative, combining natural wood and local products, perfectly illustrates this commitment with more than 400 copies sold to businesses.
To learn more about our " solidarity tree "
Ambitious prospects for 2025
SWISS GIFT SELECTION SA plans to renew its social initiatives by 2025. In terms of products, the company is working on a new high-end gift set as well as limited editions of its best-selling gift sets.
As for the German-speaking Swiss market, the company aims to expand there in the medium term. " Expanding our presence in German-speaking Switzerland is one of our ambitions. However, first, we need to put processes in place and organize a local structure to reflect our values of proximity ," explains Hervé Badan.
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